Happiest Baby
🇺🇸 United States · Founded 2001
Created by America's most famous paediatrician, the SNOO smart bassinet is the first FDA-authorised infant bed for SIDS risk reduction. Originally sketched on a napkin. Available to rent to increase accessibility. Used in 150+ hospitals.
Founder story
Founded by renowned paediatrician Dr. Harvey Karp and his wife Nina Montée Karp. Dr. Karp's bestselling book introduced the 5 S's technique. He later sketched the SNOO on a napkin over dinner, determined to create a bed that could reduce SIDS risk.
Materials
Premium materials. Eco-friendly sustainable materials. SNOO designed for rental/reuse to reduce waste.
Sustainability
SNOO rental programme encourages product reuse rather than single-ownership. Eco-friendly materials commitment.
Ownership
Venture-backed (Google Ventures, Greycroft, Lux, Obvious Ventures)
