MORI
🇬🇧 United Kingdom · Founded 2015
London brand with Turkish textile heritage. The signature bamboo-organic cotton fabric is genuinely the softest baby clothing you'll touch. Founder's own family manufactures the products in Izmir, Turkey.
Founder story
Founded by Turkish-born, London-based Akin Onal who was shopping for a gift for his niece and couldn't find anything that combined quality, softness, and good design at a reasonable price. Drew on his family's textile heritage in Turkey to create MORI's signature bamboo-organic cotton blend.
Materials
Core focus on natural, sustainable materials: 70% bamboo / 30% organic cotton signature blend. GOTS-certified organic cotton. Also use Modal and TENCEL. OEKO-TEX certified.
Sustainability
Strong sustainability focus: organic and bamboo materials, ethical manufacturing in Turkey, MORI ReLoved secondhand programme, sustainable packaging. B Corp certification in progress.
Ownership
Independently held / venture-backed