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Graco
🇺🇸 United States · Founded 1942
80+ yearsUS brand
Invented the automatic baby swing in 1955 and the Pack 'n Play in 1987. One of the world's largest baby gear brands. The name comes from founders Gray and Cone. Affordable, reliable, and everywhere.
Founder story
Originally founded as Graco Metal Products in Philadelphia. The baby products story began in 1955 when engineer Rex Thomas saw his wife rocking their baby in a swing with a piece of string, inspiring the world's first automatic baby swing, the Swyngomatic.
Materials
Standard industry materials. Focus on durability and safety engineering.
Sustainability
Part of Newell Brands sustainability programme
Ownership
Owned by Newell Brands (publicly listed multinational)
