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🇺🇸 United States · Founded 2003
Founded by parentsUS brand
NYC parent-founded brand that made the diaper bag cool. Known for playful, design-forward baby gear and accessories. Now part of Carter's.
Founder story
Founded by husband-and-wife Michael and Ellen Diamant in New York City. They designed a diaper bag that looked like a handbag, not a baby bag.
Materials
Standard materials. BPA-free, phthalate-free, PVC-free across range.
Sustainability
Part of Carter's sustainability programme
Ownership
Owned by Carter's Inc. (since 2017)
