Solly Baby
🇺🇸 United States · Founded 2010
Named after her son Solomon, Elle Rowley sewed the first wrap on a 0 Craigslist serger. The TENCEL Modal fabric is lighter and softer than anything else on the market. Celebrity-loved but mum-made. Fabrics custom-dyed in the USA.
Founder story
Founded by Elle Rowley, a mother of four in California. After her first baby, she was frustrated by heavy, uncomfortable carriers. While pregnant with her second son Solomon ("Solly"), she made her first wrap with a 0 serger from Craigslist.
Materials
100% certified TENCEL Modal (from sustainably sourced wood). Lightweight, breathable. Hip Dysplasia Institute certified.
Sustainability
TENCEL Modal from responsibly managed forests. Fabrics made in USA.
Ownership
Privately held (Elle Rowley stepped back as majority owner in 2021, remains on board)
